Ceci Dadisman and Drew McManus will focus on the nuts and bolts of metrics to improve your understanding of the reporting tools inside Google Analytics. You will finish this webinar with an understanding of how to set up and use Google Analytics to provide actionable data about your website. You'll also learn how to create straightforward yet effective custom reports and dashboard tools. All attendees will receive step-by-step guides for creating custom reports, copies of all presentation materials, and the chance to implement skills in real time. All skill levels are welcome.
Ceci Dadisman is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods. A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create meaningful arts experiences.
Drew McManus is the principal of Venture Industries Online, but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table. He helps clients break the cycle of choosing one-size-fits-none solutions and, instead, delivers an option that allows them to get ahead of the tech curve.