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 Kelly Novak, Between the Rhythms, 2001, whiteground aquatint, etching, relief roll
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News Media Ohio Arts Council Home Resource Guide
Home    About OAC
TABLE OF CONTENTS
Marketing Communications Planning

Media Realtions
Understanding the Media
Creating a Media Database
Media Database Worksheet
Media Database Management Tips
What is News?

Four Ways to Present News

Other Ways to Gain Media Exposure

Preparing for an Interview

Broadcast Media Relations

Other Marketing Tools

Be Your Own Ambassador

 

  Media Relations : What is News?

What is News?

NEWS IS:

  • Timely
  • New
  • Informative
  • Educational
  • Significant
  • Unique
  • Interesting
  • Entertaining

Editors typically have a limited amount of airtime or print space to present an almost unlimited supply of information. They must select stories based on specific criteria:

  • Will this story be of interest to a large number of readers?
  • Does this story talk about a large number of people in the community?
  • Does this story speak of a special noteworthy event or something that would have special significance to the community?
  • Is this story out of the ordinary?
    Home | About OAC
Marketing Communications Planning | Media Relations | Four Ways To Present News | Other Ways To Gain Media Exposure | Preparing For An Interview | Broadcast Media Relations | Other Marketing Tools | Be Your Ambassador

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