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 Romare Bearden, Hometime, 1970, Collage and mixed media on board. Collection of the Butler Institute of American Art, Youngstown, Ohio
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TABLE OF CONTENTS

Marketing Communications Planning

Media Relations

Four Ways to Present News

Other Ways to Gain Media Exposure

Preparing for an Interview

Broadcast Media Relations
 Guidelines
 Etiquette
 Your Interview Rights
 Public Service Announcements
 Crisis Media Relations Planning

Other Marketing Tools

Be Your Own Ambassador

 

  Broadcast Media Relations : Your Interview Rights

Your Interview Rights

YOU HAVE THE RIGHT TO:

  • Decline a requested interview.
  • Ask the gist of the interview and how it will be used.
  • Ask what kind of questions will be asked of you.
  • Request the interview location and time.
  • Know who will be interviewing you.
  • Have legal and PR counsel present during the interview.
  • Be treated with respect, dignity, honesty and fairness.
  • Answer or not answer any given question.
  • Ask for the question to be repeated or explained.
  • Clarify an incorrect assumption or statement.
  • Terminate the interview at any time.
  • Not speculate, even under pressure.
  • Say you don't know the answer and ask for time to research it.
  • Review a document or complaint about your organization before answering questions about it.
  • Follow up regarding questions or disagreements on coverage.

YOU DON'T HAVE THE RIGHT TO:

  • Expect to see an exact list of questions in advance.
  • Comment on an organization you are not affiliated with.
  • Be dishonest.
  • Review the article or segment before publication or air time.

 

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Marketing Communications Planning | Media Relations | Four Ways To Present News | Other Ways To Gain Media Exposure | Preparing For An Interview | Broadcast Media Relations | Other Marketing Tools | Be Your Ambassador

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