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TABLE OF CONTENTS

Marketing Communications Planning

Media Relations

Four Ways to Present News

Other Ways to Gain Media Exposure

PREPARING FOR AN INTERVIEW
Interview Tips

Broadcast Media Relations

Other Marketing Tools

Be Your Own Ambassador

 

Preparing for an Interview

Interviewing is the basic tool of newsgathering. Reporters use interviews to gather information from subject-matter experts, spectators, participants, victims, honorees and more. It is not a casual conversation and should not be approached that way.

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