Evaluation is the measurement of results against the objectives you set during the planning process. When conducting an evaluation, always consider:

• Was the activity or program adequately planned?
• Did recipients of the message understand it?
• How could the program strategy have been more effective?
• Were all audiences reached?
• Was the desired organizational objective achieved?
• What unforeseen circumstances affected the success of the program or activity?
• Did the program or activity fall within the budget set for it?
• What steps can be taken to improve the success of similar future activities?