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 Kathleen Browne, Case I/Case II (butterflies and beetles) from Curiosa, detail, 2002, mixed media
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TABLE OF CONTENTS

Marketing Communications Planning

Media Relations

Four Ways to Present News

Other Ways to Gain Media Exposure

Preparing for an Interview

BROADCAST MEDIA RELATIONS
Guidelines
Etiquette
Your Interview Rights
Public Service Announcements
Crisis Media Relations Planning

Other Marketing Tools

Be Your Own Ambassador

 

Broadcast Media Relations

Broadcast media include radio, television and, to a growing degree, the Internet. Broadcast media can get news out faster, so it is becoming the media of choice for a majority of American families. While print traditionally has been the place to go for in-depth analytical news and human interest stories, the advent of specialty cable television shows and informational web site has evened the playing field.

Your event or interview may be broadcast live, or a reporter and camera crew may tape your event to be shown on a news program later in the day. Television station broadcast live events most often on their afternoon and early evening shows. In any case, follow the guidelines listed below and have your ready at the appointed time and place. Identify yourself to the reporter or cameraman, then allow the crew to do its work.

Remember that radio and television stations present a variety of talk shows that welcome interesting and unusual subjects and interviews.

Guidelines
 
Etiquette
 
Your Interview Rights
 
Public Service Announcements
 
Crisis Media Relations Planning

 

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